Over the more than 2 years since “Foursquare Day” has been around, there has been some confusion about the best way to write it. Even among the founders, when we were first organizing the day in 2010, there was discussion about whether it should or shouldn’t be “foursquare day” or “Foursquare Day” or “4sqday” or “4SQDAY.” And so on.
In the very beginning I used “Foursquare Day” – (spelled out, capitalized). Back then, people didn’t know how foursquare itself handled the capitalization issue (lower case). This usage is still in effect in our Facebook Page, since we can’t edit its name. (Help on this, anyone? Thanks!) However, almost immediately after that we created I created the Twitter account and, to save space, used “4sqDay.” That was then used for the website.
There’s been some discussion of whether it should be “D” or d in 4sqDay but that consensus finally was that we should use the capital to emphasize the “day” part better. 4sqday also looks a little lazier.
Now, for the sake of consistency as well as to help make a distinction between the grass-roots, volunteer, unofficial organization of 4sqDay and the official company foursquare, we recommend using “4SqDay” in all instances when you are referring to either April 16, our blog or social network accounts that we maintain. It is short and easy and makes foursquare feel a little better, understandably. Lots of people do not understand the distinction and this can help, at least a little bit.
I hope this clears up the confusion without getting all kinds of legalese up in here.