How To Participate in 4sqDay as a Business

If you’re a business, 4sqDay is a great opportunity to bring new customers in and get your existing customers to try new things. Here’s how to set up a special for 4sqDay:

If you haven’t already, claim your venue!

If you haven’t claimed your venue, go to foursquare.com and search for your business. Once you find it, click on the link in the right sidebar to claim the venue, and follow the instructions to claim managerial rights to the location (you can be verified immediately if you can answer the official phone number associated with your business listing).

Set up a special and schedule it for 4/16/13.

If you’ve never set up a special before, follow instructions here to do so. What sort of special should you offer? It can be anything! A discounted on a new or featured beverage, a sale on popular retail items, or a special free giveaway for anyone who checks into your store. You could also offer an extra special Mayor Special to whoever is Mayor of your establishment (assuming it isn’t an employee/owner/yourself!).

Spread the word!

Foursquare will help market your special to people who check in nearby or use the Explore feature by adding a special banner to draw attention to your business as people are searching for places to go. Of course, it helps if you use your blog, Facebook, Twitter, email list, and signage in your store to let people know what awesome special they can expect on this special holiday! You can also encourage check-ins by displaying this window decal on your storefront (you will be mailed a decal when claiming your venue, or ask a local 4sqDay organizer for one!):

foursquare_specialoffer

Have some great 4sqDay Special ideas? Add them in the comments or tweet them with the #4sqDay hashtag!

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The One Thing You Must Do on 4sqDay

4sqDay is SO fun, y’all. 4sqDay is also time consuming and exhausting. After organizing two Foursquare Days the past two years, I’m taking a break from the proclamation and the giant party. Instead, I’m electing to have a small dinner celebration with some friends I’ve met through foursquare. But as a “veteran” 4sqday-thrower, I do have one, simple request for those organizing 4sqDay events:

Emphasize Foursquare Explore 

4sqDay Houston Cupcakes

Although delicious, cupcakes are not the meaning of 4sqDay.

Please make sure your event has an educational bent. Although cool, 4sqDay is not about the swag, the badge or how many attendees you have. April 16th should be about securing the future of the app, and the future of the app is Foursquare Explore. As Dennis says: “It’s not about the decline of the check in but the emergence of search and discovery.”

Ways to focus on Foursquare Explore:

  • Have a discussion about the best ways to use Explore: individual examples may give you more insight on different ways to use the feature
  • Hold a scavenger hunt using Explore – hide a prize at a nearby venue
  • Give out swag to those with the most tips, lists, etc (I did this at 4sqDay 2011 – my big winner only had eight tips!)
  • Set out a 10 minute block of time for everyone to leave thoughtful tips – ain’t no party like a tip-making party
  • Have “How to use Foursquare Explore” incorporated in your live Twitter/Instagram visualization stream

How else can you emphasize Foursquare Explore? Leave your tips (ha!) in the comments.

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4sqDay secret swag item: revealed! Hurry, get yours now!

Foursquare has really stepped it up this year with a surprise swag item that they’ve teased for the past few weeks. This week we got the chance to visit Foursquare HQ to get a first look. We have to say we are very excited- and now we get to reveal it! In a change from year’s past where Foursquare sent a set of stickers, pins and a t-shirt to each event, Foursquare will be sending dozens of specially designed 4sqDay water bottles to each event! Take a look at this beauty:

4sqDay 2013 Swag

It’s the 4sqDay Explore Water Bottle! It fits in perfectly with Foursquare’s new explore and discover theme. This bottle is super hip, rugged and ultra portable- roll it up or hook it to your bag with it’s carabiner and you’re good to go! Just look at that gorgeous 4sqDay 2013 logo on the side! It’s the perfect accessory for any modern-day explorer with smartphone in hand, discovering awesome places and things to do through Foursquare.

BUT HURRY UP! If your 4sqDay community doesn’t register your community event with Foursquare and let them know you are having one by MARCH 29TH (that’s less than a week away) you’ll miss your chance! REGISTER YOUR COMMUNITY EVENT HERE and don’t miss out – get registered and make sure you and all your friends get one of these awesome bottles – because exploring without hydration is almost as silly as going somewhere and not checking in!

Special thanks to Foursquare for designing, producing and shipping these bottles to all the 4sqDay communities worldwide. We appreciate Foursquare showing the love back!

PS

Foursquare has made available the official 4sqday 2013 logo in high resolution EPS format (perfect for use on signs and more!). Just click here to get the link via their usage agreement form!

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Keeping the 4sqDay Spirit Alive Year Round

We Foursquare lovers look forward to April 16th all year. Not only can we get cool specials and swag at our fave local businesses, we can also hang out with people in person that we bump into virtually all year round—the people whose avatar greet us when we open the app to check in, or who taunt us on Twitter when they steal mayorship of a hotly contested venue. On 4sqDay, we gather with our community Leaderboard battlers and break bread and toast glasses—but how can we make that feeling last all year?

Last year, in 2012, our community had a rip-roaring 4sqDay that left me longing to reproduce that convivial feeling on a regular basis with the abudance of amazing people checking in all over our city. This sparked two meetups beyond 4sqDay—4sqFriday and Portsmouth Breakfast Club.

One of the Twitter promos that our local 4sqDay organizers ran was a fill-in-the-tweet contest: “This year I will celebrate 4sqday by ____.” I filled the blank with “play actual foursquare with a red bouncy ball,” and the event coordinator at our community meetup made it happen. We had so much fun playing actual foursquare (and re-learning the rules), that we all decided we’d meet to play after work on Friday afternoon every week as weather allowed. It lasted well until the fall, when cold winds and hectic schedules dismantled the gatherings, but it was a great way to mingle, start the weekend, and get some blood flowing—not to mention the good-natured fights over the mayorship of the court itself! We plan to start 4sqFriday again come spring.

Another great meetup which has been going strong (and getting consistently larger) is Portsmouth Breakfast Club (#portsbkfstclub). It all started just a few weeks after 4sqDay with this tweet. And so it began—we have met every Wednesday morning since at 6:48am (because 6:45 is just too early), sharing updates on our fave apps (like Foursquare!), discussing tech news and new trends in social media, and generally catching up over coffee and bagels. It’s become an invaluable part of our weeks, and something that we rely on to stay on top of what’s going on in our community, both local and virtual.

That’s what 4sqDay is all about—using a common interest to get together with others in your community and learning more about them and from them. This same spirit of community connection can keep going all year—if YOU keep it going!

Be creative and find what works best for you community: an in-person meetup, a weekly hangout on G+, or participating in Monday night #4sqchat.

What will YOU do to perpetuate the 4sqDay spirit year round? Let us know!

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One Month Until 4sqDay

April 16th is 4sqDay

Wow, where is the time going? It seems like we just celebrated 4sqDay 2012 one month or two ago; now, we are already midway through March of 2013, and we are in the home stretch. Before you know it, 4sqDay will be here, and communities around the globe will come together to celebrate, check-in, and give back. Some communities have already started the planning process. Some have reached out to their local mayor(s) to get the 4sqDay Proclamation process going. On other hand, some foursquare communities have not yet started. So, if you are part of the latter group, now is the time to start planning. Mark your calendars and celebrate along with us this year!

It’s Never Too Late

Just remember that the first 4sqDay celebration was organized in under one month, so your gathering can be great. We recommend that you look at other communities and what they have done in recent years. Still, it all comes down to you. Write down your game plan today and start reaching out to your fellow foursquare users, local businesses, and local government officials. Please stay tuned for more tips; of course, you can also shoot us a tweet if you have any questions!

Be sure to let us know how you are celebrating. We’ll be posting more information about that this week; for now, just reach us via our contact us page! If you have a celebration gathering planned, we’d love to hear about it. Please comment below with link/details or reach us on Twitter! We’re extremely excited, and we hope you are too!

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4sqDay Communities – Start Your Engines!

png-1(image: 4sqDay 2013 Turkey)

With 4sqDay 2013 just around the corner we wanted to make sure 4sqDay fans and community organizers (that’s you!) have everything they need to have a great 4sqDay!

So read on, get excited, and get to it!

1. Familiarize yourself with 4sqDay:

If you aren’t familiar with what 4sqDay is, take a look at this blog post from Foursquare. You’ll be a 4sqDay expert in no-time.

2. Make sure you tell Foursquare that you are celebrating:

Head over to the Foursquare Meetup site, find and click on your community in the list (or add one if it’s not there) and then RSVP to the 4sqDay 2013 meetup event. Then encourage all your friends in your community to do the same!

3. Are you organizing a meetup in your area? You could get limited edition 4sqDay swag!

Register your 4sqDay event here because Foursquare will be sending a limited edition 4sqDay item (new year, new swag!) to as many 4sqDay meetups that register as possible. They will consider everyone’s requests, but due to high demand, larger meetups have priority (they’ll be checking RSVP numbers, so make sure to include a link to the event/invite).

4. Throw a 4sqDay party on 4/16:

To get started, check out our post from year’s past on how to throw a great party for your community on 4sqDay. Update your community’s meetup.com 4sqDay event with your new plans and then be sure to tweet about your event and use the hashtag #4sqday!

5. Get businesses involved

Encourage local businesses to sign up for Foursquare using Foursquare’s business signup page and then register a special offer for 4/16. Connect with your local chamber of commerce to superpower this effort. Then share the news of businesses in you area providing 4sqDay offers within your community and go out and patronize those businesses on 4sqDay! Additional ideas and resources for local businesses can be found here.

6. Get the real Mayor of your town or city to proclaim 4/16 as 4sqDay!

We did it last year and you can do it, too! Check out all the cities that have proclaimed in the past, then read 4sqCincy’s blog post on how they got their Mayor to proclaim 4/16 as 4sqDay.

7. Talk to the media!

Call up the newspapers and talk to your local TV and radio. Consider a press release. 4sqDay, as a grassroots movement, makes a great and positive story. Maybe do something cool and newsy at exactly 4:16PM in your timezone. Don’t forget to post the pictures and the videos online!

8. Snag the official 4sqDay 2013 tshirt

Foursquare has designed an awesome 4sqDay 2013 tshirt this year and made them available for order. Snag one for yourself to celebrate!

9. Most importantly, have a great 4sqDay!

Have fun and let us know what you’ll be doing on 4/16 to celebrate in the comments below!

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Will You Be Fit By 4sqDay?

With 2013 in full swing, April and Foursquare Day are nearing. If you recall back to last year, Nate challenged all foursquare users to get in shape by Foursquare Day! Some started right away; others waited until the start of 2013. Fitness and healthy living are not the easiest things to accomplish, but achieving each has its own advantages. Have you started on the journey towards healthier living? Are you eating better and exercising more? Or have you wanted to start but simply couldn’t find the time or energy? Well, it is never too late to start. With warmer conditions (for many of us) coming up in the very near future, now is as good of a time as always to get things going in the right direction. Of course, if you are nearing your goals, be sure to stay on track and push to reach them. Foursquare Day is about one month away, so let’s look and feel our best as we celebrate yet another great year! Lastly, be sure to use foursquare to help motivate you to reach your fitness goals. Personally, I like to use the highly-contested [foursquare] mayorship at my local LA Fitness [gym] as fuel and motivation, ensuring that I stick to my workout routine. Luckily, I have a few people vying for this title, so I have to stay on top of it, and I certainly won’t be cheating myself.

How do you use foursquare to stay fit? Are you going to be fit by Foursquare Day? If you have progress pictures or a story to tell about your fitness quest, we’d love to hear about it. Comment below and/or email me via the Contact Page!

Grab some weight plates and get training!

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Rapidly Approaching 4sqDay

4sqDay 2011 & 2012 logos

2012 ended with a bang, and we were all ready for the holidays, but now we are into March of 2013, and you know what that means. Foursquare Day is just around the corner. We look forward to another great, global celebration, and we hope you are excited too.  In 2012, communities from all around the world tuned in to celebrate Foursquare Day, and, with the foursquare community continuing to grow bigger and stronger, we are certain that this year will be even bigger. We will be certain to give you some more ideas and particulars as April 16th approaches, but now is the time for you and your community to start planning. Now is a great time to reach out to your local mayor and/or other officials. Also, this is a great time to reach out to your local businesses. In the coming days and weeks, be sure to check back here for tips and recommendations to help make your celebration the best one yet!

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