Posts By Crystal

About Crystal Paradis

Portsmouth, NH native, resident, champion. | Writer & reader. | Compulsive organizer: #portsbkfstclub #TEDx03801 @socialseacoast #4sqDay | @BrownCoDesign by day

How To Participate in 4sqDay as a Business

If you’re a business, 4sqDay is a great opportunity to bring new customers in and get your existing customers to try new things. Here’s how to set up a special for 4sqDay:

If you haven’t already, claim your venue!

If you haven’t claimed your venue, go to foursquare.com and search for your business. Once you find it, click on the link in the right sidebar to claim the venue, and follow the instructions to claim managerial rights to the location (you can be verified immediately if you can answer the official phone number associated with your business listing).

Set up a special and schedule it for 4/16/13.

If you’ve never set up a special before, follow instructions here to do so. What sort of special should you offer? It can be anything! A discounted on a new or featured beverage, a sale on popular retail items, or a special free giveaway for anyone who checks into your store. You could also offer an extra special Mayor Special to whoever is Mayor of your establishment (assuming it isn’t an employee/owner/yourself!).

Spread the word!

Foursquare will help market your special to people who check in nearby or use the Explore feature by adding a special banner to draw attention to your business as people are searching for places to go. Of course, it helps if you use your blog, Facebook, Twitter, email list, and signage in your store to let people know what awesome special they can expect on this special holiday! You can also encourage check-ins by displaying this window decal on your storefront (you will be mailed a decal when claiming your venue, or ask a local 4sqDay organizer for one!):

foursquare_specialoffer

Have some great 4sqDay Special ideas? Add them in the comments or tweet them with the #4sqDay hashtag!

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Keeping the 4sqDay Spirit Alive Year Round

We Foursquare lovers look forward to April 16th all year. Not only can we get cool specials and swag at our fave local businesses, we can also hang out with people in person that we bump into virtually all year round—the people whose avatar greet us when we open the app to check in, or who taunt us on Twitter when they steal mayorship of a hotly contested venue. On 4sqDay, we gather with our community Leaderboard battlers and break bread and toast glasses—but how can we make that feeling last all year?

Last year, in 2012, our community had a rip-roaring 4sqDay that left me longing to reproduce that convivial feeling on a regular basis with the abudance of amazing people checking in all over our city. This sparked two meetups beyond 4sqDay—4sqFriday and Portsmouth Breakfast Club.

One of the Twitter promos that our local 4sqDay organizers ran was a fill-in-the-tweet contest: “This year I will celebrate 4sqday by ____.” I filled the blank with “play actual foursquare with a red bouncy ball,” and the event coordinator at our community meetup made it happen. We had so much fun playing actual foursquare (and re-learning the rules), that we all decided we’d meet to play after work on Friday afternoon every week as weather allowed. It lasted well until the fall, when cold winds and hectic schedules dismantled the gatherings, but it was a great way to mingle, start the weekend, and get some blood flowing—not to mention the good-natured fights over the mayorship of the court itself! We plan to start 4sqFriday again come spring.

Another great meetup which has been going strong (and getting consistently larger) is Portsmouth Breakfast Club (#portsbkfstclub). It all started just a few weeks after 4sqDay with this tweet. And so it began—we have met every Wednesday morning since at 6:48am (because 6:45 is just too early), sharing updates on our fave apps (like Foursquare!), discussing tech news and new trends in social media, and generally catching up over coffee and bagels. It’s become an invaluable part of our weeks, and something that we rely on to stay on top of what’s going on in our community, both local and virtual.

That’s what 4sqDay is all about—using a common interest to get together with others in your community and learning more about them and from them. This same spirit of community connection can keep going all year—if YOU keep it going!

Be creative and find what works best for you community: an in-person meetup, a weekly hangout on G+, or participating in Monday night #4sqchat.

What will YOU do to perpetuate the 4sqDay spirit year round? Let us know!

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