If you’re a business, 4sqDay is a great opportunity to bring new customers in and get your existing customers to try new things. Here’s how to set up a special for 4sqDay:
If you haven’t already, claim your venue!
If you haven’t claimed your venue, go to foursquare.com and search for your business. Once you find it, click on the link in the right sidebar to claim the venue, and follow the instructions to claim managerial rights to the location (you can be verified immediately if you can answer the official phone number associated with your business listing).
Set up a special and schedule it for 4/16/13.
If you’ve never set up a special before, follow instructions here to do so. What sort of special should you offer? It can be anything! A discounted on a new or featured beverage, a sale on popular retail items, or a special free giveaway for anyone who checks into your store. You could also offer an extra special Mayor Special to whoever is Mayor of your establishment (assuming it isn’t an employee/owner/yourself!).
Spread the word!
Foursquare will help market your special to people who check in nearby or use the Explore feature by adding a special banner to draw attention to your business as people are searching for places to go. Of course, it helps if you use your blog, Facebook, Twitter, email list, and signage in your store to let people know what awesome special they can expect on this special holiday! You can also encourage check-ins by displaying this window decal on your storefront (you will be mailed a decal when claiming your venue, or ask a local 4sqDay organizer for one!):
Have some great 4sqDay Special ideas? Add them in the comments or tweet them with the #4sqDay hashtag!