Posts By Dwayne

About Dwayne

Dwayne Kilbourne, founder and principal at Killer Konceptz, in Atlanta, Georgia, provides brand consulting, website and e-commerce solutions, and strategic digital marketing tactics to clients, large and small. For the past 12 years, he has studied and worked in the marketing and technology industry. He holds both a BBA and an MBA with concentrations in marketing and e-business and has continued to pursue post-graduate research in related fields. Dwayne is a passionate blogger, an avid foursquare user, and an extreme fitness fanatic.

Thoughts on foursquare

In the fall of 2009, Dwayne learned about an app called foursquare. In December, he started to check-in, and the app grew on him. As time progressed, checking in became second-nature; he now has amassed over 23,500 check-ins and absolutely loves sharing tips, lists, and pictures. While all of this has been amazing, foursquare helped Dwayne find something quite unexpected – LOVE! In 2010, foursquare introduced Dwayne to Elaine, and 4sqLoveStory began!

4sqDay 2014 Is Rapidly Approaching

4sqDay-2014-nears

Wow! It is almost that time again. Where did all of the time go? It seems like we were all celebrating 4sqDay 2013 not too long ago. It is a thrill to gather together and enjoy April 16th with so many people, and it is amazing how well this grassroots celebration has taken off over the past few years. Even as our schedules become more and more demanding, we are happy to know that so many people are still gathering each April. In addition, we are pleased to know that Foursquare is also just as excited. As they work on new great innovations and features for all of us Foursquare users, they took time to create the 2014 logo as well as this FAQ!

What to expect!

Excitement! Sure, some of the folks in your community might have gotten extremely busy in recent years, and they may not have as much time to share in the passion and excitement, but new people are constantly joining the Foursquare community each and every day. Amazingly, some of those people do not know the full story behind this great grassroots celebration that we call 4sqDay! If you are hosting an event and would like some 4sqDay swag, be sure to fill out the form from Foursquare by this FRIDAY (March 29, 2014).

What not to expect!

Unfortunately, there will not be a 4sqDay badge this year. We know that this is a bummer for most, but Foursquare is actively working on great things for the application, and badges are no longer at the top of the list. Also, they streamlined a lot of their processes and operations, so there is no more Foursquare [apparel] store. As a result, they will not be producing awesome t-shirts to sell. With that said, they have allowed us to sell t-shirts at cost. We will have a separate post about this soon. In the meantime, look on the upper right side of the site for a link to where you can reserve and order your shirt.

Start Planning Today!

It is never too late to start planning. Just remember that the first 4sqDay is organized within a couple of weeks. Whether you plan for a gathering of 10 people or a crowd of hundreds, let’s make this year’s celebration greater than ever! Let us know how we can help you make it extra special!

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Atlanta Prepares to Celebrate 4sqDay 2013

2013 4sqDay Party by 4sqATL

Guest Post by Chad Elkins, founder of 4sqATL; congratulations to Atlanta on another great upcoming 4sqDay gathering!

It’s hard to believe that 4sqDay is hitting its 4th anniversary on Tuesday. And for the fourth year in a row, Atlanta will be celebrating. Right out of the gate in 2010, the Atlanta community rallied together with over 50 4sqDay specials and a party with 100 folks who were both existing users and new users who signed up that night to check-in for the first time. The annual celebration has steadily grown in participation, sponsors, and event attendees. Our party last year had over 300 users celebrating with food trucks, free custom Atlanta 4sqDay giveaways, and beer at SweetWater Brewery. Not only did we have a great turnout, the City Council issued a proclamation for the day, and we had the most active venue in the world on Untappd! (photos from 2012 event)

4sqATL logo

I’m excited about what we have planned for 2013. As in previous years, we are assembling one day check-in specials that are only valid on 4sqDay. The Atlanta City Council has already proclaimed 4sqDay for 2013 as well. No 4sqDay would be complete without a party! This year we are gathering at a brewpub in Atlanta called 5 Seasons Brewing where we will be taking over their rooftop bar and patio. Secondhand Swagger, a popular local band, will be playing and we have 2013 Atlanta 4sqDay custom t-shirts and koozies to give away to attendees – thanks to our sponsors: Original El Taco, Engauge, The Fox Theatre, Strongbox West, and What’s Up Interactive. We’ll also have the 4sqDay water bottles to hand out to everyone courtesy of Foursquare. Not only will we be gathering to celebrate, we’re also using that opportunity to do some good. The Atlanta Community Food Bank will be on-site collecting donations. Entry to the event is free, but we are asking for a $4 suggested donation or 4 non-perishable food items from attendees. The ACFB can turn a $4 donation into 16 meals for families, a four…squared benefit! Please check out the 4sqATL site for more details on the 2013 4sqDay party.

I’m proud of how active our Atlanta community is and their passion for both Foursquare and charitable efforts. Looking forward to seeing everyone again here in Atlanta and I would like to wish all of you around the world a safe and happy 4sqDay.

How are you celebrating this year? We’d love to hear all about it!

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Cellucor Encourages #FitBy4sqDay Challenge, Gives Out Samples

Cellucor Logo

As Foursquare Day nears, many of us within the community have used this past year to challenge ourselves and our fitness. Originally started by 4sqDay founder, Dr. Nate, FitBy4sqDay has been a quest by foursquare users to reach new fitness goals and live in a healthier way. While many typically start refocusing on fitness after the November and December holidays as the New Year turns over, the foursquare community embraced the fitness challenge much earlier in hopes of greater results and so much more. Some started in spring or summer of 2012; others started just a few weeks ago. Certainly, fitness is a life-long journey, and we [the 4sqDay community] encourage you each step of the way. As we approach 4sqDay, Cellucor wants to encourage the foursquare community to take the next step in its fitness journeys. Whether you just started to reshape your life or have been working at it for months or years, Cellucor is confident that you can do it.

Cellucor Offers Samples, Added Encouragement

For those who may not know, Cellucor is a major player in the fitness supplement industry. They offer top-notch, high-quality supplements for those looking to get the most out of their workouts. Of course, there is no one pill that saves the day, and they do not claim that. Instead, with a good diet and exercise, their supplements offer you a great way to take your fitness to the next level.

As we celebrate 4sqDay 2013, Cellucor is offering its foursquare fans some free samples [of their extremely popular pre-workout supplement, C4 Extreme, and thermogenic/fat burner supplement, Super HD) to those who like their foursquare brand page (http://foursquare.com/Cellucor) and fill out a quick form that we have provided at http://4sqDay.com/partners/Cellucor! It is that simple; if you are in a region wherein they are permitted to ship supplements (i.e. USA, Canada, parts of Europe, and many countries around the globe), they will send you out some free samples as a thank you for engaging them on foursquare.

There’s More!

If Cellucor surpasses 416 page likes on or by April 16, 2013 (4sqDay), they will randomly send out a full-sized container of one of their supplements to four random people who have both liked their page and submitted their shipping information using the form noted above!

Thank You, Cellucor!

At 4sqDay Global, we appreciate Cellucor for partnering with us to help get us all fitter as 4sqDay approaches. Keep working hard towards your fitness goals; we’d love to hear how you liked the free Cellucor samples and how your fitness results are coming along; we will be sure to share your photos if you’d like us to! Tag your [unboxing and fitness] photos and tweets with the #FitBy4sqDay hashtag!

Disclaimer: Personally, I have been a Cellucor customer for a number of years, and I have found great results with a good number of their supplement products, from pre-workout powders to great, lean post-workout protein powders! I am an affiliate at Cellucor (wherein promo code DWAYNE gets you free shipping and 20% entire order at Cellucor.com | Also, I have consulted them on their foursquare presence.

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Enhance Your 4sqDay Event With ScreenScape

4sqDay 2013 ScreenScape

As in previous years, we have teamed up with ScreenScape. ScreenScape is a great tool that helps make place-based marketing easier and much more affordable. In years’ past, foursquare communities like yours have turned to the ScreenScape platform to engage the audiences at 4sqDay events. Like last year, we have the privilege of a special offer for our 4sqDay communities. ScreenScape is allowing all 4sqDay communities to enjoy their platform for free (30 day free trial). Over the past two years, more and more communities have taken advantage of this engaging opportunity. And, this year, ScreenScape has improved its platform even more, so what are you waiting for?

First: Claim Your Account, Venue!

First things first, you need to go onto the ScreenScape.com site and claim your profile today. To sign up, you need go to https://manage.screenscape.com – provide your email address, business/community name, desired login name, and desired password.

Second: Confirm Email!

Second, it is important that you then confirm your email. Once you complete step one, you will get a confirmation email; open that email up and click the link to verify your account profile.

Third: Claim Venue & Use Our Promo Code

Third, it is very important that you then click to Claim Venue. When you do this, you will be asked for more information. Once you select your specific venue and fill out the details, you will want to be sure to enter the A4SQ13 promo code. This will give your community the free 30-day trial instead of the normal 14-day trial period.

Fourth: Create Content And Link To Us!

Now, it is time to create your awesome, event-specific content. We recommend that you take this opportunity to showcase your event sponsors, foursquare itself, and certainly your non-profit partners! Just be sure to shoot us your group/business name so we can invite you to the global 4sqDay group! Go to our contact page and send that information to our information email address!

It’s That Simple!

Thanks to ScreenScape, your community has one GREAT tool to make this 4sqDay event better than ever. So, sign up today, use the promo code, create awesome content, and send us your information so we can invite you to the global content group! How are you using ScreenScape this year? We’d love to hear all about it!

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Adding Tips Helps Fellow Foursquare Users

With 4sqDay just around the corner, more and more foursquare users will be gathering and exploring their towns and cities. As they do this, many will be at a location that they may have never visited before. Being in an unknown venue has its risks; [for example] in restaurants, some may not know what to order. Not knowing what the venue is better known for [or what to stay away from] is never a fun thing to experience. So, what can we do about this?

Push Towards 416 Tips By 416

Well, I introduced an idea… a challenge to you last year. The goal was to either reach 416 total foursquare venue tips or, if you had already gotten to that level already and/or wanted a bigger challenge, add an additional 416 tips. With one week to go until we celebrate 4sqDay, I want to reiterate this challenge, and it certainly is NEVER too late. Since I already am nearly at 1,000 tips, I planned to add 416 more tips. I have slacked in early 2013, so I still have 200 more to go, but I have a lot of tips in my head that I just need to add on my foursquare profile, so I will easily achieve this goal. In fact, after I do that, I still plan to attempt to add 416 MORE tips on 4/16! So, if I can add over 600 tips in the course of 7 days, you can add a few more tips too.

Make Them Count!

Of course, adding a tip just to reach a number is NOT what we are trying to achieve here. Instead, we want you to add great tips that will be useful for your fellow foursquare users. In the end, we will all win because we will have greater information at our fingertips as we continue to explore venues in our neighborhood and across the world.

Think Outside of the Box!

I recommend that you think back to venues that you may have visited long before foursquare became a mobile app. For me, I lived for 23 years in Michigan, but I was already back down in Atlanta, Georgia, when foursquare came about. But, that does not mean that I do not have information about venues up in Michigan or in other cities and states that I may have visited before. Instead, I encourage you to share those experiences and recommendations on foursquare via tips. And then, I encourage you to create lists around those awesome tips!

#416by416 List from 4sqDay foursquare page

Let’s Get ‘Er Done!

So, let’s get going and make this happen. We look forward to reading all of your great tips. Let us know if you are taking the #416by416 challenge; we want to hear all about it!

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One Month Until 4sqDay

April 16th is 4sqDay

Wow, where is the time going? It seems like we just celebrated 4sqDay 2012 one month or two ago; now, we are already midway through March of 2013, and we are in the home stretch. Before you know it, 4sqDay will be here, and communities around the globe will come together to celebrate, check-in, and give back. Some communities have already started the planning process. Some have reached out to their local mayor(s) to get the 4sqDay Proclamation process going. On other hand, some foursquare communities have not yet started. So, if you are part of the latter group, now is the time to start planning. Mark your calendars and celebrate along with us this year!

It’s Never Too Late

Just remember that the first 4sqDay celebration was organized in under one month, so your gathering can be great. We recommend that you look at other communities and what they have done in recent years. Still, it all comes down to you. Write down your game plan today and start reaching out to your fellow foursquare users, local businesses, and local government officials. Please stay tuned for more tips; of course, you can also shoot us a tweet if you have any questions!

Be sure to let us know how you are celebrating. We’ll be posting more information about that this week; for now, just reach us via our contact us page! If you have a celebration gathering planned, we’d love to hear about it. Please comment below with link/details or reach us on Twitter! We’re extremely excited, and we hope you are too!

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Will You Be Fit By 4sqDay?

With 2013 in full swing, April and Foursquare Day are nearing. If you recall back to last year, Nate challenged all foursquare users to get in shape by Foursquare Day! Some started right away; others waited until the start of 2013. Fitness and healthy living are not the easiest things to accomplish, but achieving each has its own advantages. Have you started on the journey towards healthier living? Are you eating better and exercising more? Or have you wanted to start but simply couldn’t find the time or energy? Well, it is never too late to start. With warmer conditions (for many of us) coming up in the very near future, now is as good of a time as always to get things going in the right direction. Of course, if you are nearing your goals, be sure to stay on track and push to reach them. Foursquare Day is about one month away, so let’s look and feel our best as we celebrate yet another great year! Lastly, be sure to use foursquare to help motivate you to reach your fitness goals. Personally, I like to use the highly-contested [foursquare] mayorship at my local LA Fitness [gym] as fuel and motivation, ensuring that I stick to my workout routine. Luckily, I have a few people vying for this title, so I have to stay on top of it, and I certainly won’t be cheating myself.

How do you use foursquare to stay fit? Are you going to be fit by Foursquare Day? If you have progress pictures or a story to tell about your fitness quest, we’d love to hear about it. Comment below and/or email me via the Contact Page!

Grab some weight plates and get training!

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Rapidly Approaching 4sqDay

4sqDay 2011 & 2012 logos

2012 ended with a bang, and we were all ready for the holidays, but now we are into March of 2013, and you know what that means. Foursquare Day is just around the corner. We look forward to another great, global celebration, and we hope you are excited too.  In 2012, communities from all around the world tuned in to celebrate Foursquare Day, and, with the foursquare community continuing to grow bigger and stronger, we are certain that this year will be even bigger. We will be certain to give you some more ideas and particulars as April 16th approaches, but now is the time for you and your community to start planning. Now is a great time to reach out to your local mayor and/or other officials. Also, this is a great time to reach out to your local businesses. In the coming days and weeks, be sure to check back here for tips and recommendations to help make your celebration the best one yet!

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Take The 416by416 Challenge

416by416 Challenge

Are you a big foursquare user like we are? Are you looking for a way to give back to your fellow foursquare community? Well, we have the challenge just for you. We call it The 416by416 Challenge, and its purpose is to encourage foursquare users to add valuable tips for other foursquare users to learn from in an effort to provide the best tips and information about venues in all of our own backyards! Better venue information will help everybody make more informed decisions about which venues to explore and what things are best to do at each venue.

Some History

Back on April 16, 2012, I challenge myself to add 416 tips [on 4sqDay]. Unfortunately, due to a few reasons, I was unable to meet my goal. The more I thought about it, the more I wanted to step up and try again in 2013. However, there was no need to only limit my challenge to this one day. Furthermore, I figured that it would be fun to get more people involved in an effort to fill our foursquare landscape full of awesome tips. At the same time, we all have busy schedules, so I could not merely look to get lots of people to attempt to add 416 tips on Foursquare Day 2013, so the idea of 416 tips by 4/16 came to fruition.

How To Participate

First, we’d love for you to do some brainstorming about some awesome venues that you have been to; maybe, it is a venue that you go to everyday, or maybe it is a venue that you often visited long before foursquare came into existence. Either way, we’re sure that you have some great knowledge about these venues, and we’d hope that you would share that great information with the rest of us. Second, think about the popular or more discrete venues that are near you that you’d recommend to me if I was visiting your area; maybe it is a restaurant or an amusement park. The opportunities and venue options are endless.

Second, there are numerous ways to join the fun. If you only have added a few tips on foursquare venues, you can simply add more tips between now and April 16, 2013, until you have amassed a total of 416. For a bigger challenge, take a screenshot of your profile to mark how many tips you currently have and simply add an additional 416 tips by Foursquare Day 2013. Along the way, you could create a list and add those new tips to the list so others could follow along and possibly be encouraged to join in the fun. Now, if you are a big foursquare tipster and have already accumulate over 416 tips, you can also take the challenge by merely adding 416 more tips.

Quick Note about List Creation: We’d encourage you to make more than one list since the current list capacity is 200 tips; hence, you’d need three lists, but I’d recommend that you that you make your challenge list name descriptive and related to the name of the challenge… I called my first list #416by416 – Dwayne list1!

Third, you can tweet and post on Facebook about the challenge. We’d appreciate any tweets using the #416by416 hashtag, retweets of related blog or social media posts, Facebook shares, and anything else you can think of to help get the word out and to help encourage foursquare users to add great tips to their favorite venues. Also, the 4sqDay Community is going to directly participate too, so feel free to follow our lists and enjoy the fun! When you come up with extraordinary tips, feel free to share them on Twitter with the #416by416 hashtag and a link to the specific tip you just added!

Let’s Get Going!

We have plenty of time to add the tips to reach the goal. As of the writing of this post (September 16, 2012), there are seven months (213 days if you count 4sqDay as well) left until Foursquare Day 2013. That means that you can add an average of 2 tips per day and still have a few extra days to spare. Start today and share some great venue knowledge; what are you waiting for? In the coming days and weeks, we will be adding more blog and video content to help you with your tips. Of course, if you have some tips on how best to write venue tips, leave us a comment below or mention it to us in a tweet; we’d love to share it with the great foursquare community!

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Save On Cellucor Supplements For #FitBy4sqDay

Save 20% on Cellucor Supplements

Hopefully, you are well on your way to become “Fit by 4sqDay.” You are making changes to your eating habits and integrating more exercise. That’s great to hear, but maybe you need something to supplement your diet. Maybe you need some added energy during your workouts, maybe you need a quality protein to take right after your intense workouts, or maybe you need a little extra solid thermogenic  to help you burn the extra fat and help boost your metabolism. Whatever the case might be, have no worries. I want to introduce you to a cutting-edge, top-notch supplement company that I recommend, Cellucor. The great people at Cellucor do a good job of providing effective products at a good value, and the bonus is that they do a much better job of identifying what is in each supplement (most companies worry that somebody will steal their formula, so they always use the term “proprietary blend” when describing their supplements). Take a look around their website; if you see something you want to try, be sure to use my promo code, DWAYNE, during checkout for a 20% discount on your order and free shipping. And be sure to let me know what supplements you try out and how you like them! Keep working towards your fitness goals, and I look forward to sharing some fitness tips with you very soon!

 

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