The spirit of 4sqDay (Happy 4sqDay 2014!)

The Foursquare Day 2010 Team behind the first Foursquare Day

The team behind the first Foursquare Day in 2010 (before it was renamed to 4sqDay).

Over the years 4sqDay has made headlines, Mayors have made proclamations, cupcakes have been baked and parties were thrown around the world. The app evolved dramatically along with the company, going from foursquare to Foursquare (capital F), opening new offices and moving to bigger ones. The catalyst for all this was the users and throughout the years the number of users of the app skyrocketed and continues to do so (for example: Foursquare added 12 million users in just 8 months last year in 2013 – a growth of 36% to 45 million and usage also blew up, going from 3.5 billion check-ins to 5 billion check-ins in the same period). 4sqDay and 4sqDay fans (and by that I mean you, yes you! Thank you!) have helped with this growth and Foursquare has certainly showed their appreciation. Throughout it all, fun was had and people checked in together on Foursquare. We here at 4sqDay HQ feel that this is the true spirit of 4sqDay. So go! Get out there, check in on Foursquare and have some fun!

Happy 4sqDay!

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How To Participate in 4sqDay as a Business

If you’re a business, 4sqDay is a great opportunity to bring new customers in and get your existing customers to try new things. Here’s how to set up a special for 4sqDay:

If you haven’t already, claim your venue!

If you haven’t claimed your venue, go to foursquare.com and search for your business. Once you find it, click on the link in the right sidebar to claim the venue, and follow the instructions to claim managerial rights to the location (you can be verified immediately if you can answer the official phone number associated with your business listing).

Set up a special and schedule it for 4/16/13.

If you’ve never set up a special before, follow instructions here to do so. What sort of special should you offer? It can be anything! A discounted on a new or featured beverage, a sale on popular retail items, or a special free giveaway for anyone who checks into your store. You could also offer an extra special Mayor Special to whoever is Mayor of your establishment (assuming it isn’t an employee/owner/yourself!).

Spread the word!

Foursquare will help market your special to people who check in nearby or use the Explore feature by adding a special banner to draw attention to your business as people are searching for places to go. Of course, it helps if you use your blog, Facebook, Twitter, email list, and signage in your store to let people know what awesome special they can expect on this special holiday! You can also encourage check-ins by displaying this window decal on your storefront (you will be mailed a decal when claiming your venue, or ask a local 4sqDay organizer for one!):

foursquare_specialoffer

Have some great 4sqDay Special ideas? Add them in the comments or tweet them with the #4sqDay hashtag!

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4sqDay secret swag item: revealed! Hurry, get yours now!

Foursquare has really stepped it up this year with a surprise swag item that they’ve teased for the past few weeks. This week we got the chance to visit Foursquare HQ to get a first look. We have to say we are very excited- and now we get to reveal it! In a change from year’s past where Foursquare sent a set of stickers, pins and a t-shirt to each event, Foursquare will be sending dozens of specially designed 4sqDay water bottles to each event! Take a look at this beauty:

4sqDay 2013 Swag

It’s the 4sqDay Explore Water Bottle! It fits in perfectly with Foursquare’s new explore and discover theme. This bottle is super hip, rugged and ultra portable- roll it up or hook it to your bag with it’s carabiner and you’re good to go! Just look at that gorgeous 4sqDay 2013 logo on the side! It’s the perfect accessory for any modern-day explorer with smartphone in hand, discovering awesome places and things to do through Foursquare.

BUT HURRY UP! If your 4sqDay community doesn’t register your community event with Foursquare and let them know you are having one by MARCH 29TH (that’s less than a week away) you’ll miss your chance! REGISTER YOUR COMMUNITY EVENT HERE and don’t miss out – get registered and make sure you and all your friends get one of these awesome bottles – because exploring without hydration is almost as silly as going somewhere and not checking in!

Special thanks to Foursquare for designing, producing and shipping these bottles to all the 4sqDay communities worldwide. We appreciate Foursquare showing the love back!

PS

Foursquare has made available the official 4sqday 2013 logo in high resolution EPS format (perfect for use on signs and more!). Just click here to get the link via their usage agreement form!

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One Month Until 4sqDay

April 16th is 4sqDay

Wow, where is the time going? It seems like we just celebrated 4sqDay 2012 one month or two ago; now, we are already midway through March of 2013, and we are in the home stretch. Before you know it, 4sqDay will be here, and communities around the globe will come together to celebrate, check-in, and give back. Some communities have already started the planning process. Some have reached out to their local mayor(s) to get the 4sqDay Proclamation process going. On other hand, some foursquare communities have not yet started. So, if you are part of the latter group, now is the time to start planning. Mark your calendars and celebrate along with us this year!

It’s Never Too Late

Just remember that the first 4sqDay celebration was organized in under one month, so your gathering can be great. We recommend that you look at other communities and what they have done in recent years. Still, it all comes down to you. Write down your game plan today and start reaching out to your fellow foursquare users, local businesses, and local government officials. Please stay tuned for more tips; of course, you can also shoot us a tweet if you have any questions!

Be sure to let us know how you are celebrating. We’ll be posting more information about that this week; for now, just reach us via our contact us page! If you have a celebration gathering planned, we’d love to hear about it. Please comment below with link/details or reach us on Twitter! We’re extremely excited, and we hope you are too!

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Rapidly Approaching 4sqDay

4sqDay 2011 & 2012 logos

2012 ended with a bang, and we were all ready for the holidays, but now we are into March of 2013, and you know what that means. Foursquare Day is just around the corner. We look forward to another great, global celebration, and we hope you are excited too.  In 2012, communities from all around the world tuned in to celebrate Foursquare Day, and, with the foursquare community continuing to grow bigger and stronger, we are certain that this year will be even bigger. We will be certain to give you some more ideas and particulars as April 16th approaches, but now is the time for you and your community to start planning. Now is a great time to reach out to your local mayor and/or other officials. Also, this is a great time to reach out to your local businesses. In the coming days and weeks, be sure to check back here for tips and recommendations to help make your celebration the best one yet!

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From the Archive: Celebrate Foursquare Day on April 16!

This was originally posted on our temporary blog, which we set up in response to the hacking and now serves as our archive. In the upcoming weeks, we are going to be updating and reposting highlights.  We’ll start with the very first blog post from March 22, 2010.  It is funny to see it now, especially the badge part.   -Nate

Foursquare has gotten some good press recently, thanks in part to SXSW. I want to help, by turning April 16 into Foursquare Day!

Background: I’ve been a fan of foursquare since before I could even use it. While it was incubating in New York, I was reading about foursquare on Mashable, but since Tampa wasn’t yet an open city, I couldn’t do much. Immediately after Tampa was unlocked I blogged and tried to get the word out to friends and fellow business owners. Although I used the mobile site, it wasn’t until I could download the Blackberry app, that I really began to see it as a game that also challenges me to try new venues in my neighborhood!

More background: I’ve always been a fan of geeky holidays. My birthday, October 23rd, falls on Mole Day (10^23). And of course March 14, (3.14) is Pi day. And May the 4th (May the force… with a lisp) is a great day for a Star Wars Day party!  So why not Foursquare Day? Let’s get out there and frequent some local venues on Friday, April 16.  Why then? Because it is the 4th month, and the 4-squared day!

To participate, all you have to do is check in somewhere on April 16, and use the #4sqday hashtag! Then party down! It is that easy!

But if you want to help us get the word out here are some other ideas:

For Users:

For businesses:

  • Make sure your venue is up to date with correct info, tags, categories, etc. For example, here is Bright Eyes venue page.
  • Offer a special or discount on Foursquare Day! Tell everyone, put it on your webpage, blog about it, tweet about it. Stay tuned for our #4sqday discount!
  • I don’t think it is an improper use of tips to add a tip for your venue that you are celebrating Foursquare Day with a special of some sort, but others may disagree on that point.

It has been suggested that anyone who gets 4 check-ins on Foursquare Day get a Foursquare Day badge. I am all for this! If anyone knows how to bring this badge closer to reality, let me know!

So what am I missing? What else should we do to get the word out? What are you planning on doing to celebrate Foursquare Day? And don’t forget to friend me!

If you’d like to be a part of the #4sqday planning group let me know!

-Dr. Nate


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