We’ll have more to come and for now we wanted to send a big thank you to everyone for a great 4sqDay! We can’t wait to celebrate with you all again next year – but don’t wait until then to meet up again with your best Foursquare friends – plan a Foursquare meetup and keep the fun lasting all year long! Thanks again everyone and Happy 4sqDay!
Guest Post by Chad Elkins, founder of 4sqATL; congratulations to Atlanta on another great upcoming 4sqDay gathering!
It’s hard to believe that 4sqDay is hitting its 4th anniversary on Tuesday. And for the fourth year in a row, Atlanta will be celebrating. Right out of the gate in 2010, the Atlanta community rallied together with over 50 4sqDay specials and a party with 100 folks who were both existing users and new users who signed up that night to check-in for the first time. The annual celebration has steadily grown in participation, sponsors, and event attendees. Our party last year had over 300 users celebrating with food trucks, free custom Atlanta 4sqDay giveaways, and beer at SweetWater Brewery. Not only did we have a great turnout, the City Council issued a proclamation for the day, and we had the most active venue in the world on Untappd! (photos from 2012 event)
I’m excited about what we have planned for 2013. As in previous years, we are assembling one day check-in specials that are only valid on 4sqDay. The Atlanta City Council has already proclaimed 4sqDay for 2013 as well. No 4sqDay would be complete without a party! This year we are gathering at a brewpub in Atlanta called 5 Seasons Brewing where we will be taking over their rooftop bar and patio. Secondhand Swagger, a popular local band, will be playing and we have 2013 Atlanta 4sqDay custom t-shirts and koozies to give away to attendees – thanks to our sponsors: Original El Taco, Engauge, The Fox Theatre, Strongbox West, and What’s Up Interactive. We’ll also have the 4sqDay water bottles to hand out to everyone courtesy of Foursquare. Not only will we be gathering to celebrate, we’re also using that opportunity to do some good. The Atlanta Community Food Bank will be on-site collecting donations. Entry to the event is free, but we are asking for a $4 suggested donation or 4 non-perishable food items from attendees. The ACFB can turn a $4 donation into 16 meals for families, a four…squared benefit! Please check out the 4sqATL site for more details on the 2013 4sqDay party.
I’m proud of how active our Atlanta community is and their passion for both Foursquare and charitable efforts. Looking forward to seeing everyone again here in Atlanta and I would like to wish all of you around the world a safe and happy 4sqDay.
How are you celebrating this year? We’d love to hear all about it!
As in previous years, we have teamed up with ScreenScape. ScreenScape is a great tool that helps make place-based marketing easier and much more affordable. In years’ past, foursquare communities like yours have turned to the ScreenScape platform to engage the audiences at 4sqDay events. Like last year, we have the privilege of a special offer for our 4sqDay communities. ScreenScape is allowing all 4sqDay communities to enjoy their platform for free (30 day free trial). Over the past two years, more and more communities have taken advantage of this engaging opportunity. And, this year, ScreenScape has improved its platform even more, so what are you waiting for?
First: Claim Your Account, Venue!
First things first, you need to go onto the ScreenScape.com site and claim your profile today. To sign up, you need go to https://manage.screenscape.com – provide your email address, business/community name, desired login name, and desired password.
Second: Confirm Email!
Second, it is important that you then confirm your email. Once you complete step one, you will get a confirmation email; open that email up and click the link to verify your account profile.
Third: Claim Venue & Use Our Promo Code
Third, it is very important that you then click to Claim Venue. When you do this, you will be asked for more information. Once you select your specific venue and fill out the details, you will want to be sure to enter the A4SQ13 promo code. This will give your community the free 30-day trial instead of the normal 14-day trial period.
Fourth: Create Content And Link To Us!
Now, it is time to create your awesome, event-specific content. We recommend that you take this opportunity to showcase your event sponsors, foursquare itself, and certainly your non-profit partners! Just be sure to shoot us your group/business name so we can invite you to the global 4sqDay group! Go to our contact page and send that information to our information email address!
It’s That Simple!
Thanks to ScreenScape, your community has one GREAT tool to make this 4sqDay event better than ever. So, sign up today, use the promo code, create awesome content, and send us your information so we can invite you to the global content group! How are you using ScreenScape this year? We’d love to hear all about it!
If you’re a business, 4sqDay is a great opportunity to bring new customers in and get your existing customers to try new things. Here’s how to set up a special for 4sqDay:
If you haven’t already, claim your venue!
If you haven’t claimed your venue, go to foursquare.com and search for your business. Once you find it, click on the link in the right sidebar to claim the venue, and follow the instructions to claim managerial rights to the location (you can be verified immediately if you can answer the official phone number associated with your business listing).
Set up a special and schedule it for 4/16/13.
If you’ve never set up a special before, follow instructions here to do so. What sort of special should you offer? It can be anything! A discounted on a new or featured beverage, a sale on popular retail items, or a special free giveaway for anyone who checks into your store. You could also offer an extra special Mayor Special to whoever is Mayor of your establishment (assuming it isn’t an employee/owner/yourself!).
Spread the word!
Foursquare will help market your special to people who check in nearby or use the Explore feature by adding a special banner to draw attention to your business as people are searching for places to go. Of course, it helps if you use your blog, Facebook, Twitter, email list, and signage in your store to let people know what awesome special they can expect on this special holiday! You can also encourage check-ins by displaying this window decal on your storefront (you will be mailed a decal when claiming your venue, or ask a local 4sqDay organizer for one!):
Have some great 4sqDay Special ideas? Add them in the comments or tweet them with the #4sqDay hashtag!
We Foursquare lovers look forward to April 16th all year. Not only can we get cool specials and swag at our fave local businesses, we can also hang out with people in person that we bump into virtually all year round—the people whose avatar greet us when we open the app to check in, or who taunt us on Twitter when they steal mayorship of a hotly contested venue. On 4sqDay, we gather with our community Leaderboard battlers and break bread and toast glasses—but how can we make that feeling last all year?
Last year, in 2012, our community had a rip-roaring 4sqDay that left me longing to reproduce that convivial feeling on a regular basis with the abudance of amazing people checking in all over our city. This sparked two meetups beyond 4sqDay—4sqFriday and Portsmouth Breakfast Club.
One of the Twitter promos that our local 4sqDay organizers ran was a fill-in-the-tweet contest: “This year I will celebrate 4sqday by ____.” I filled the blank with “play actual foursquare with a red bouncy ball,” and the event coordinator at our community meetup made it happen. We had so much fun playing actual foursquare (and re-learning the rules), that we all decided we’d meet to play after work on Friday afternoon every week as weather allowed. It lasted well until the fall, when cold winds and hectic schedules dismantled the gatherings, but it was a great way to mingle, start the weekend, and get some blood flowing—not to mention the good-natured fights over the mayorship of the court itself! We plan to start 4sqFriday again come spring.
Another great meetup which has been going strong (and getting consistently larger) is Portsmouth Breakfast Club (#portsbkfstclub). It all started just a few weeks after 4sqDay with this tweet. And so it began—we have met every Wednesday morning since at 6:48am (because 6:45 is just too early), sharing updates on our fave apps (like Foursquare!), discussing tech news and new trends in social media, and generally catching up over coffee and bagels. It’s become an invaluable part of our weeks, and something that we rely on to stay on top of what’s going on in our community, both local and virtual.
That’s what 4sqDay is all about—using a common interest to get together with others in your community and learning more about them and from them. This same spirit of community connection can keep going all year—if YOU keep it going!
Be creative and find what works best for you community: an in-person meetup, a weekly hangout on G+, or participating in Monday night #4sqchat.
What will YOU do to perpetuate the 4sqDay spirit year round? Let us know!
Wow, where is the time going? It seems like we just celebrated 4sqDay 2012 one month or two ago; now, we are already midway through March of 2013, and we are in the home stretch. Before you know it, 4sqDay will be here, and communities around the globe will come together to celebrate, check-in, and give back. Some communities have already started the planning process. Some have reached out to their local mayor(s) to get the 4sqDay Proclamation process going. On other hand, some foursquare communities have not yet started. So, if you are part of the latter group, now is the time to start planning. Mark your calendars and celebrate along with us this year!
It’s Never Too Late
Just remember that the first 4sqDay celebration was organized in under one month, so your gathering can be great. We recommend that you look at other communities and what they have done in recent years. Still, it all comes down to you. Write down your game plan today and start reaching out to your fellow foursquare users, local businesses, and local government officials. Please stay tuned for more tips; of course, you can also shoot us a tweet if you have any questions!
Be sure to let us know how you are celebrating. We’ll be posting more information about that this week; for now, just reach us via our contact us page! If you have a celebration gathering planned, we’d love to hear about it. Please comment below with link/details or reach us on Twitter! We’re extremely excited, and we hope you are too!
2012 ended with a bang, and we were all ready for the holidays, but now we are into March of 2013, and you know what that means. Foursquare Day is just around the corner. We look forward to another great, global celebration, and we hope you are excited too. In 2012, communities from all around the world tuned in to celebrate Foursquare Day, and, with the foursquare community continuing to grow bigger and stronger, we are certain that this year will be even bigger. We will be certain to give you some more ideas and particulars as April 16th approaches, but now is the time for you and your community to start planning. Now is a great time to reach out to your local mayor and/or other officials. Also, this is a great time to reach out to your local businesses. In the coming days and weeks, be sure to check back here for tips and recommendations to help make your celebration the best one yet!
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Check in to 7-11 today!