Adding Tips Helps Fellow Foursquare Users

With 4sqDay just around the corner, more and more foursquare users will be gathering and exploring their towns and cities. As they do this, many will be at a location that they may have never visited before. Being in an unknown venue has its risks; [for example] in restaurants, some may not know what to order. Not knowing what the venue is better known for [or what to stay away from] is never a fun thing to experience. So, what can we do about this?

Push Towards 416 Tips By 416

Well, I introduced an idea… a challenge to you last year. The goal was to either reach 416 total foursquare venue tips or, if you had already gotten to that level already and/or wanted a bigger challenge, add an additional 416 tips. With one week to go until we celebrate 4sqDay, I want to reiterate this challenge, and it certainly is NEVER too late. Since I already am nearly at 1,000 tips, I planned to add 416 more tips. I have slacked in early 2013, so I still have 200 more to go, but I have a lot of tips in my head that I just need to add on my foursquare profile, so I will easily achieve this goal. In fact, after I do that, I still plan to attempt to add 416 MORE tips on 4/16! So, if I can add over 600 tips in the course of 7 days, you can add a few more tips too.

Make Them Count!

Of course, adding a tip just to reach a number is NOT what we are trying to achieve here. Instead, we want you to add great tips that will be useful for your fellow foursquare users. In the end, we will all win because we will have greater information at our fingertips as we continue to explore venues in our neighborhood and across the world.

Think Outside of the Box!

I recommend that you think back to venues that you may have visited long before foursquare became a mobile app. For me, I lived for 23 years in Michigan, but I was already back down in Atlanta, Georgia, when foursquare came about. But, that does not mean that I do not have information about venues up in Michigan or in other cities and states that I may have visited before. Instead, I encourage you to share those experiences and recommendations on foursquare via tips. And then, I encourage you to create lists around those awesome tips!

#416by416 List from 4sqDay foursquare page

Let’s Get ‘Er Done!

So, let’s get going and make this happen. We look forward to reading all of your great tips. Let us know if you are taking the #416by416 challenge; we want to hear all about it!

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How To Participate in 4sqDay as a Business

If you’re a business, 4sqDay is a great opportunity to bring new customers in and get your existing customers to try new things. Here’s how to set up a special for 4sqDay:

If you haven’t already, claim your venue!

If you haven’t claimed your venue, go to foursquare.com and search for your business. Once you find it, click on the link in the right sidebar to claim the venue, and follow the instructions to claim managerial rights to the location (you can be verified immediately if you can answer the official phone number associated with your business listing).

Set up a special and schedule it for 4/16/13.

If you’ve never set up a special before, follow instructions here to do so. What sort of special should you offer? It can be anything! A discounted on a new or featured beverage, a sale on popular retail items, or a special free giveaway for anyone who checks into your store. You could also offer an extra special Mayor Special to whoever is Mayor of your establishment (assuming it isn’t an employee/owner/yourself!).

Spread the word!

Foursquare will help market your special to people who check in nearby or use the Explore feature by adding a special banner to draw attention to your business as people are searching for places to go. Of course, it helps if you use your blog, Facebook, Twitter, email list, and signage in your store to let people know what awesome special they can expect on this special holiday! You can also encourage check-ins by displaying this window decal on your storefront (you will be mailed a decal when claiming your venue, or ask a local 4sqDay organizer for one!):

foursquare_specialoffer

Have some great 4sqDay Special ideas? Add them in the comments or tweet them with the #4sqDay hashtag!

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The One Thing You Must Do on 4sqDay

4sqDay is SO fun, y’all. 4sqDay is also time consuming and exhausting. After organizing two Foursquare Days the past two years, I’m taking a break from the proclamation and the giant party. Instead, I’m electing to have a small dinner celebration with some friends I’ve met through foursquare. But as a “veteran” 4sqday-thrower, I do have one, simple request for those organizing 4sqDay events:

Emphasize Foursquare Explore 

4sqDay Houston Cupcakes

Although delicious, cupcakes are not the meaning of 4sqDay.

Please make sure your event has an educational bent. Although cool, 4sqDay is not about the swag, the badge or how many attendees you have. April 16th should be about securing the future of the app, and the future of the app is Foursquare Explore. As Dennis says: “It’s not about the decline of the check in but the emergence of search and discovery.”

Ways to focus on Foursquare Explore:

  • Have a discussion about the best ways to use Explore: individual examples may give you more insight on different ways to use the feature
  • Hold a scavenger hunt using Explore – hide a prize at a nearby venue
  • Give out swag to those with the most tips, lists, etc (I did this at 4sqDay 2011 – my big winner only had eight tips!)
  • Set out a 10 minute block of time for everyone to leave thoughtful tips – ain’t no party like a tip-making party
  • Have “How to use Foursquare Explore” incorporated in your live Twitter/Instagram visualization stream

How else can you emphasize Foursquare Explore? Leave your tips (ha!) in the comments.

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