This is another post that was written some time ago by one of our favourite foursquare bloggers, Mareks Matisons (@marruciic) but got misplaced in the transition to the new blog. I absolutely love reading about foursquare in Latvia! -Nate
One of my all time favorite fairy-tales starts with something like “it happened in those old days when the good times were..” – and I love the fact that my short story will cover the “good old times” when nobody expected Carmine Gallo book to be printed..
By the way – the book Power of Foursquare unveils dozens of examples how Foursquare can be used..
So – back to the “good old times” and to the small country near the Baltic sea – Latvia.
We have an extremely popular news portal delfi.lv. It has grown from a simple news site to a complex informations gateway – with national news, stories from abroad, pictures, e-mail possibility etc. Just like a CNN – just some hundred times smaller. Still, Delfi is the most visited news resource in Latvia and has longest history.
And they started to play with foursquare.
But not the way some brands are doing, which is by writing comercial tips or sharing stories nobody really would like to read.
Delfi has built it’s foursquare presence by being humorous and educational in the same time.
Some of the tips are truly with the message “You won’t be expecting this“ - thats how they named brand’s list on foursquare.
Some of the places listed are not traditonal public places. One example, The Poetry House, is a abandoned building where on the walls of the building you cans read some fun stuff – a modern poetry critisising government. You can remember a certain liquor store which will be held in the collective memory because of first mass riots in our country. And Delfi also did write the tip on the one of famous bridges in our capital city with a grinning smile – this place will be remebered for the local terrorist who climbed up to the bridge and demanded sweets during the debate with authorities.
Does it sound that Dlefi has been focused more on a criminal deeds and tried to memorize them in foursquare? Nope! There are lots of good memories too and fun places to count in while planing a slow foursquare walk in Riga.
From one perspective – the most known internet resource does not need a recognition in a social network which is just gaining the popularity in the country. From the other – only with foursquare our collective memory can be expanded, because in the news site you specifically need to know the element what to search. Foursquare tips are giving the possibility to tell – where and what happened. And actually bring the history out to the streets.
(Final note, you can read our interview with the author of Power of Foursquare here. -Nate)